"In yoga, the number 108 has significance as the number representing spiritual completion. Sun salutations are often performed in nine rounds of the 12 postures which totals 108 poses. A yoga mala consists of 108 sun salutations. Pranayama is also often completed in cycles of 108. 108 as a number of the wholeness of existence. This number also connects the Sun, Moon, and Earth: The average distance of the Sun and the Moon to Earth is 108 times their respective diameters".
108 has great importance in many factors, in your life, around you, in greater things than just you. It's a meaning beyond this universe. We believe your body and soul to be your own universe, a universe worth being taken care of. That is why we started 108, to fulfil our own and your needs through something as simple as fashion.